New Mckinsey Report Underlines The Scale Of The Challenges Facing Global Fashion In 2025
Fashion has rarely been the most predictable of sectors even during favourable times. However, it would appear that – in the words of McKinsey & Company – the industry is looking towards an especially “tumultuous and uncertain 2025”. The American multinational strategy and management consulting firm has released a report, entitled The State of Fashion 2025 , indicating that the industry will face “challenges at every turn” through the year ahead. However, there will still be growth opportunities – for those brands that are able to find them. Has the long-predicted “negative environment” for fashion brands finally come to pass? Declaring that a “long-feared cyclical slowdown has arrived”, McKinsey & Company stated that the global fashion industry has been confronted with a dynamic market, economic uncertainty, and shifts in consumer behaviour. The organisation added that brands’ efforts to hunt out avenues for growth in 2025 would mean “na...