Skywire

  For significant numbers of the high-end businesses that work alongside our own digital marketing agency for fashion brands at Skywire London, the “Big Five” global fashion weeks continue to serve as crucial bellwethers for the future direction of this fast-moving industry.  Speaking of fast-moving, it might seem like it was only yesterday when many of us were discussing the implications of the collections on show at the February 2024 edition of London Fashion Week. That particular event kicked off LFW’s 40 th -anniversary celebrations.  Anticipation is building for the return of London’s fashion spectacular  The next iteration of the trade show – putting on display all manner of exciting apparel for Spring/Summer 2025 (SS25) – will continue the usual twice-a-year pattern of this long-lived and much-celebrated fashion week when it takes place from 12 th to 17 th September.  Of course, LFW is still a showcase of style-forward looks that can be relie...

  Many a high-end brand has been seeing strong sales in Japan lately. However, this is not quite the unequivocal cause for celebration that some observers might initially imagine it to be.  As recently reported by Yahoo! Finance , tourists have been heading to Japan in big numbers with a particular goal on their minds: splurging on desirable clothes and handbags at prices somewhat lower than those to which they are accustomed back home. An unexpected growth driver for the Japanese Government – but luxury brands aren’t so happy   During June, the east Asian country attracted a record 3.1 million foreign visitors, according to official data. This has put the state on track to exceed an annual record of nearly 32 million visitors from other countries set in 2019, prior to the COVID-19 pandemic halting global travel.  The Japanese Government anticipates that tourists in the country will spend some eight trillion yen (around $54.74 billion) during 2024. Thi...