Skywire

  To say that the past year has been a turbulent one for our world would be quite the understatement, and there can be no doubt that high-end brands have had to be inventive and resilient in combatting the ups and downs of an ever-changing market.  Nonetheless, a new Bain & Company report with the Italian luxury goods manufacturers’ industry association, Altagamma, has also drawn attention to the worldwide luxury industry’s continuing strength, with the market projected to reach €1.5 trillion in 2023.  This figure, representing growth of 8% to 10% compared to 2022, would constitute a new record for the sector. This, in turn, indicates the extent to which – even amid tricky macroeconomic conditions – consumers around the globe are still determined to immerse themselves in new luxury experiences.  Indeed, that word “experiences” seems to be very much a key one in 2023, as high-end brands look to the New Year in partnership with their chosen luxury advertisi...

  Even our own digital strategy experts here at Skywire London appreciate that there will always be a role for the “brick and mortar” element of fashion marketing. Indeed, as keen watchers of all things style in the UK capital, we have also noticed a variety of fashion-oriented pop-up stores coming on stream for this festive season.  Only a few days ago, in fact, further details were provided by the circular fashion portal Depop about a scheme it had earlier announced with the aim of getting online sellers into physical spaces.  ‍ “Reviving the high street for the Christmas party season”  The Depop initiative, which is happening in partnership with the retail pop-up provider Sook, will entail the launch of a series of high-profile temporary stores over six months. It will encompass such venues as the Birmingham Bullring, Liverpool One, and St James Quarter in Edinburgh, as well as Oxford Street and South Molton Street in London.  Depop said that the...

  As the New Year looms, efforts are continuing among pioneering individuals to reimagine what design salons and fashion fairs should look and feel like.  Further evidence of this was apparent in the recent announcement of a new event, “Matter and Shape”, which is set to take place in the Jardin des Tuileries in Paris in the spring of next year.  ‍ What do we know about the new event so far?  Many a luxury ecommerce agency and their clients will be intrigued to know more about the upcoming fair. It is the brainchild of fashion journalist Dan Thawley, who will handle the salon’s creative direction, and fashion veteran Mathieu Pinet, who will be the show’s director.  Matter and Shape is also “powered” by the Paris-based trade fair sector experts, WSN, who organise such events as the Who’s Next fashion fair and the Premiere Classe accessory trade show.  As for the exact date, the Matter and Shape website presently shows dates of 1 st to 4 th Mar...