Skywire

  As the New Year looms, efforts are continuing among pioneering individuals to reimagine what design salons and fashion fairs should look and feel like.  Further evidence of this was apparent in the recent announcement of a new event, “Matter and Shape”, which is set to take place in the Jardin des Tuileries in Paris in the spring of next year.  ‍ What do we know about the new event so far?  Many a luxury ecommerce agency and their clients will be intrigued to know more about the upcoming fair. It is the brainchild of fashion journalist Dan Thawley, who will handle the salon’s creative direction, and fashion veteran Mathieu Pinet, who will be the show’s director.  Matter and Shape is also “powered” by the Paris-based trade fair sector experts, WSN, who organise such events as the Who’s Next fashion fair and the Premiere Classe accessory trade show.  As for the exact date, the Matter and Shape website presently shows dates of 1 st to 4 th Mar...

  Given Diwali’s status as no less than India’s biggest and most important holiday of the year, it is only to be expected that many a luxury brands marketing agency will be busy as the festival approaches, coordinating marketing campaigns that are tastefully tied in with the occasion.  However, as high-spending customers in India grow in number, and even many luxury, lifestyle, and fashion brands based well away from South Asia seek to capitalise on this, there is increasing evidence of just how significant a time Diwali is becoming for those who like to spend on high-end goods.  With the Hindu festival of lights this year falling on Sunday 12 th November, there are signs that related shopping activity is already intensifying among Indian customers. But what are the lessons that ambitious luxury brands should be taking away as a result?  ‍ “We are expecting increased spending across all luxury categories”  One relevant media outlet to have recently d...