Skywire

  One of the topics of conversation in the consumer technology world over this past week has been Apple’s unveiling of its entry into the mixed-reality headset market, the Vision Pro. It’s a category of devices that hasn’t quite delivered on the hype to date, with the headsets of such brands as Meta and Snap having failed to catapult augmented and virtual reality (AR and VR) into the mainstream.  Still, the Cupertino firm has a track record of getting itself involved in product categories later than others, only to then become the dominant force in that category.  This brings us neatly onto the subject of what the Vision Pro could do for the world of fashion. So, if you are currently devising or fine-tuning your brand’s luxury marketing strategy , in what ways could this device be used to deliver on your goals and support your business’s growth?  ‍ The fashion-sector experts have weighed in on the Vision Pro’s potential relevance  Various well-placed ...