Skywire

The present moment continues to be a big one for high-end and fashion brands’ involvement in Web3. As reported by InternetRetailing , Chinese mega-marketplace Alibaba has acknowledged the fifth anniversary of the launch of its Tmall Luxury Pavilion platform by introducing a variety of metaverse-based improvements.  What are Alibaba and Tmall Luxury Pavilion?  Alibaba is an online platform that connects China’s manufacturers and wholesalers to individuals and businesses around the world that are seeking to trade or resell. Users purchase products via the platform for their business with a view to using or reselling them, or they register to be a supplier with the right to use Alibaba as a selling platform.  Tmall Luxury Platform, meanwhile, is a luxury platform that Alibaba launched in 2017, as a means of connecting desirable brands from across the globe to shoppers in China. The service has proved to be a roaring success, with increasing numbers of Chinese customers ...

  The considerable stresses and strains of the last few years – geopolitical, social, and economic – have certainly created circumstances in which many shoppers yearn for the escapism promised by retail therapy.  Intriguingly, however, companies across the apparel, fashion, and luxury (AF&L) sector have often fared quite differently to each other in recent times, with the specific segment of the market in which a given brand operates frequently having a profound effect on its performance.  Such a conclusion arose from research recently carried out by McKinsey. But what lessons can be learned from this for firms in the luxury or fashion sectors that are presently working alongside a UK creative agency to help power their growth?  Evidence of luxury, premium, and sportswear brands continuing to excel  When, in 2020, McKinsey looked at the total shareholder return (TSR) in the AF&L industry, it was clear that within this sector, the premium and l...