Skywire

  Many a fashion, luxury or lifestyle business presently working with a dedicated Shopify agency for high-end brands , will have reason to take an interest in the announcement of a new “strategic partnership” between Shopify and Klaviyo.  ‍ What’s involved in the new “partnership”?  The new “product partnership” between the Canadian multinational ecommerce firm Shopify and the marketing automation company Klaviyo will see Shopify make what has been described as “a strategic investment in Klaviyo to build upon the long-term collaboration between the platforms.”  As part of the agreement, Klaviyo will gain the status of recommended email solution partner for Shopify Plus, which is the plan Shopify offers for merchants with higher-volume sales, and who therefore require a greater level of functionality, scalability and support than is available from the base-level version of Shopify.  The enhanced collaboration will also mean Klaviyo receiving early acces...