Skywire

  It probably wouldn’t be an overly revelatory declaration to make, to suggest that the luxury sector has bounced back strongly after the fading of the acute phase of the COVID-19 pandemic.  About that subject, one might ask the management consultants at Bain & Company, which found that the personal luxury goods industry experienced a V-shaped recovery during 2021. Last year, the size of the market rose back above that seen in 2019, and it has been predicted that the market could grow about 6% to 8% a year to reach as high as €380 billion (£323 billion) by 2025.  Granted, those statistics were released prior to the onset of the conflict in Ukraine and the intensification of global cost-of-living pressures. Nonetheless, it is instructive to observe the profound role that digitalisation seems to have played in driving such post-pandemic growth.  What, then, have been some of the trends in the digital space that will have implications for how your brand works ...

Have you yet started to formulate a coherent Web3 strategy for your own brand? The chances are that for many, their answer to that question will be a flat “no”. However, some inspiration may be forthcoming from the latest step taken by the men’s magazine, GQ , into the metaverse.  As reported by the fellow Condé Nast-owned title, Vogue Business , GQ has made the decision to establish a presence on the social platform Discord. But what are the reasons for this, and what can we expect from the brand’s broader Web3 strategy going forward? Magazine aims to appeal to ‘early adopters’ of Web3  While much of the conversation about Web3 and precisely what will be entailed in many brands’ engagement with it has only just gathered serious momentum recently, it is intriguing to see an entity like GQ take this bold a step.  Describing the setting up of the new Discord server – which will be called GQ3 – as “the first step in the Condé Nast-owned title’s Web3 strategy”, Vogue ...