The Rise Of Gender-Neutral Fashion – And How Labels Should Be Reacting Now - Skywire London
Recent years have seen an increasingly intensified questioning of long-adhered-to gender norms across broader society – and at this particular fashion digital marketing agency , we see that as a very good thing. It is certainly a tendency that is filtering through to the relationships that many of us have with fashion – but there is also the no-less-urgent question of the approaches that fashion brands are best advised to take in response. So much more than merely the ‘Harry Styles’ effect When many of us who may not have the most intimate familiarity with gender-neutral fashion are reminded of it, we might immediately picture some of the public figures who have most famously toyed with notions of what men and women ‘should’ wear. Consider, as examples, the actor and singer Billy Porter’s fondness for donning ballgowns to red-carpet events, or how Harry Styles provoked a response from seemingly everyone over his appearance in Vogue in 2020, wearing a Gucci dres...