Skywire

  In the wake of the latest IPCC report, is fashion doing enough to reduce its climate impact? A strong statistic frequently bandied in recent times refers to the link between fashion and its impact on our planet. Potentially, the fashion industry accounts for as much as 10% of the world’s carbon emissions. That’s enough to make it the second most polluting industry globally.  Given this and the increasingly climate-conscious nature of our society in general, it shouldn’t be any great surprise that fashion brands’ marketing efforts in recent times are focusing on playing up their sustainability credentials.  However, a brand presenting itself as being gentle on the earth is often quite different from its day-to-day operational practices living up to that ideal – and it’s clear that some serious work still needs to be done on the latter front.  ‍ Boosting Fashion Sustainability Elevating sustainability in the fashion world is perhaps a stiffer challenge than...

  Over the past year or so, Web3 appears to have been the subject of many a debate. The term has certainly received some hype in recent times. But are you, and more importantly, your brand, ready? Here we explore whether Web3 represents the profound restructuring and reimagining of the Internet as sold as in recent quarters, or whether it’s essentially just a rebranding project for crypto.    What is Web3?  Web3 or Web 3.0 represents the next generation of the Internet, following on from Web 1.0 and Web 2.0. Web3 is a decentralised Internet built on the blockchain, bringing into play related blockchain technology such as cryptocurrency and non-fungible tokens (NFTs).   The promise is an Internet infrastructure that moves the power back to the consumer and away from the big tech companies and government institutions. Hence, no more having to place your trust in organisations that provide little governance for accountability.   For context...