Skywire

  Why might live streaming be the next big thing for your luxury ecommerce brand?  It can be easy – probably tooeasy – for ecommerce brands based in the West to be initially dismissive of digital trends that first take off in the Asia-Pacific (APAC) region… right up until they achieve traction elsewhere.  Such a tendency seems to be emerging in the case of livestream ecommerce. But what is it, and what are the reasons why it is unlikely to prove a mere fad?  The Covid Catalyst  Even those who have worked especially closely over the past two years with a leading digital marketing agency for luxury brands may tire a little of hearing COVID-19 has caused many a trend. But when it comes to livestream ecommerce, the fundamentals point firmly to the profound role the pandemic has played in its popularisation.  As repeated worldwide lockdowns restricted customers’ physical movements and shut down brick-and-mortar retail, customers took to their laptops...

  How much ‘luxury’ do high-end brands have to increase prices?  It probably won’t be much of a surprise to learn that there has been a trend of rising prices across every sector of the UK and the global economy in recent times. And according to multiple reports, many of the names that we most associate with the last word in desirability and opulence seem to have responded accordingly.  Indeed, a recent article from Forbes cited such examples as Louis Vuitton raising its prices on dresses, shoes and handbags by an estimated 6% to 7%.  Whilst Tag Heuer reportedly intends to put up costs by around 5% to 6%.  To what extent are luxury brands being forced to act, and how much are they simply choosing to act?   This is a tantalising question for many industry observers. Forbes contributor Walter Loeb wrote that while prices creeping up is nothing new among premium brands, the particularly sharp rises seen lately indicate that costs have increased...

  How is the fashion industry engaging with the metaverse? Those who consider ourselves mildly aware of the latest digital trends are likely to know at least something of what the metaverse signifies.  But for those of you reading who don't, allow us to set it out. Investopedia defines the metaverse as a 'digital reality that combines aspects of social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to allow users to interact virtually.'  There is no doubt that the decision of the company behind Facebook to rename itself 'Meta' in October 2021 hugely helped vault talk of the "metaverse" even further into mainstream consciousness.  Research suggests that about four in ten adults in the United States have heard of Facebook's VR project metaverse, and – around one in ten of those questioned admitted to having learned about Facebook heading in this direction. So, there is an increasing urgency to answer what...