Shopify Digital Sizing -Skywire London
Digital sizing gains in sophistication as Shopify is granted patent for body-measuring tech Many a prestige brand currently based on the Shopify ecommerce platform is sure to be intrigued by the news – as reported by Business Insider and elsewhere – that the Canadian multinational has been granted a patent for body-measuring technology. The tech, which will aid users’ efforts to find their clothing sizes through the accurate use of augmented reality and sensors, is merely the latest development underlining the continued pertinence of Shopify for luxury brands . Indeed, such has been Shopify’s longstanding interest in the use of virtual (VR) and augmented reality (AR) to assist merchants selling on its platform, the company has recently joined forces with another firm to build and launch 3D and AR visualisations of products. What else do we know about the Shopify patent? Having been filed in November 2019, the patent was reportedly granted to Shopify in January this y...