Skywire

  If one required any further evidence of the burgeoning social commerce market in the UK, they could find it in a recent report from the comparison website for financial products, money.co.uk.  The social shopping market saw an estimated 16.2 million users generate sales amounting to around £7.3 billion during 2024.  As for what the highest-performing categories were in this market, a money.co.uk survey discovered that beauty/wellness topped the list, followed by clothing/footwear. This is a finding that will interest many a luxury social media agency and its clients.  The popularity of beauty influencers on social media is helping drive related sales According to the report, nearly half (46%) of social media users had made a purchase in the beauty/wellness category over a 12-month period.  The report said the popularity of the lead category went hand in hand with the ascendancy of social-media beauty influencers. It stated that 84% of Generation ...

  Many luxe branding specialists and their clients that are engaged in matters of fashion circularity will have reason to get excited about the upcoming second edition of the Fashion Act trade show. That’s because circularity will be the “central theme” of the event, which is scheduled to be held at the New Cap Event Centre in Paris on 14 th and 15 th May 2025.   The trade show – organised by a consulting firm that focuses on the sustainability of fashion – is this year set to explore traceability and the environmental footprint within the industry.  What topics will be explored at the latest Fashion Act, and who will be exhibiting?  The latest information on confirmed exhibitors for this year’s event can be found at www.fashionact.fr. At the time of typing, the list includes such names as La Belle Empreinte, Carbonfact, Fairly Made, TextileGenesis, Save Your Wardrobe, Prolong, Weturn, PRELOVV, and By Expert.  Of no less interest for many observers,...

  Not all assessments of the fashion sector’s prospects for the coming year have been greatly optimistic compared to years past. This has seemingly been the case, too, for the industry’s relationship with up-and-coming technology; however, there are tentative signs that 2025 could mark a revival in this regard.  Your own brand might have placed a greater emphasis on its Web3 strategy a few years ago, than it has been recently. Since then, the hype around much of digital fashion has cooled, questions have been asked about the future direction of non-fungible tokens (NFTs), and various startups centred on digital fashion have closed.  All the while, it seemed that brands had retreated from Web3 innovation, instead favouring evolutions of relatively “tried-and-tested” Web2 approaches, such as TikTok livestreams and Instagram broadcast channels.  The Fall 2025 fashion season, however, is bringing promising possibilities  If there has been a sense in recen...